Datarex worked on a project for a client that had multiple services for the same customer base and wanted to do cross-program marketing and improve cross-program communications. The client was unhappy with their processes because their data and information were isolated by department and system. The existing integrations were cron jobs/custom code that would fail silently because they weren’t robust enough to create notifications and logs on failure.

Using APIs and database connectors we successfully linked their custom applications and COTS applications together using an amazing integration platform. Datarex worked with the client to develop a timeline and phases for which systems will be integrated. After working with the SME’s and analyzing the data in each system, Datarex constructed batch and real-time data pipelines to distribute the data across their organization and into the right systems.

This enabled the client to have a top-down view of their customers, which programs and services they are involved in, and what information is available about them. This greatly helped with cross-program marketing and cross-selling initiatives, as well as enabled a centralized customer support process.